The Revenue OS for $3M–$50M Shopify brands

Recover 20–40% of revenue that's already leaking.

Klaviyo sees email. Recharge sees subscriptions. Gorgias sees tickets. Loop sees returns. None see the customer whole. Scale & Mercer unifies the signal across 25–40 tools, scores every customer daily, and fires the right workflow back into the stack you already own.

Built on signal from

+20–40%

Net revenue recovered from the leak you already have

D60 → D120

Win-back window we systematically close

Save rate vs. generic cancel-flow defaults

The Revenue OS, on one customer

Daniel K., made whole — then won back.

AEVUM · Revenue OS
DK
Daniel K.At-Risk
AEV-04471 · Toronto, ON
76risk
Sources8 connected
ShopifyRechargeKlaviyoGorgiasAttentiveLoopSmile.ioTriple Whale
Value trend$2,882$5,500
Recoverable
D60 win-back
+$4,180
  1. 01 — Unify

    Every tool, one record.

    Shopify, Recharge, Klaviyo, Gorgias, Loop — every system folds into a single timeline for Daniel K. No more half-truths in eight tabs.

  2. 02 — Score

    Scored every morning.

    A churn score recomputed at 06:00 UTC — and explained by the signals beneath it, not asserted. Daniel paused, went quiet, reopened a ticket.

  3. 03 — Act

    The next best play, fired.

    Not a blast — the single best action, pushed back into the tools you already run. Here: the D60 win-back across Klaviyo and Gorgias.

  4. 04 — Recover

    Revenue, recovered.

    This is how 20–40% of leaking revenue comes home — one customer, one decisive play at a time.

The Console

We unify every customer, score who’s about to churn, and fire the play that wins them back.

AEVUMRevenue OS
rescored 06:00 UTC

About to lapse — recover now

CustomersDaniel K.
Open in Shopify
DK
Daniel K.At-Risk
daniel.k@aevum.co
Toronto, ONSince 2023Subscriber
76risk
Lifetime value
$2,882
Orders
22
Avg order
$131
Predicted LTV
$5,500
Value trend$2,882$5,500
Subscription · RechargePaused
Renewal Serum
Every 30 days · $85/delivery
Next charge
Overdue 34d
Amex ···· 199730 ml
Recent orders22 lifetime
+1
#AEV-7710Apr 10
Renewal Serum + Barrier Cream · Subscription
$131
Fulfilled
#AEV-7611Mar 09
Renewal Serum · Subscription
$85
Fulfilled
+1
#AEV-7505Feb 06
Renewal Serum + Eye Complex · Online store
$157
Fulfilled
Showing 3 of 22 orders · customer since 2023
Next best actionvia D60 win-back

Fire the D60 win-back — refill incentive via Klaviyo, CX callback via Gorgias.

KlaviyoGorgias
Customers · At-Risk
Recovery3/3 live
D60 win-back
No order in 60d · churn ≥ 0.40
KlaviyoGorgias
$14,200/mo
1,840 enrolled
Cancel intercept
Subscription cancel attempt
RechargeAttentive
$9,800/mo
612 enrolled
Refund → exchange
Return initiated in Loop
LoopGorgias
$6,300/mo
480 enrolled
Recoverable · this month
$15,776
$189,312 / yr · expected LTV at risk
The platform

The OS for Revenue Retention

Past Klaviyo-alone. Pre internal-data-team. Scale & Mercer sits in the band where the lifecycle math gets ugliest — and where the leak is biggest.

Book the audit →
  1. Klaviyo alone

    Email-deep, blind to the rest of the stack

  2. Scale & Mercer

    One unified record, rescored every morning

  3. An internal data team

    Twelve months and a headcount away

Team

Operators who've lived the leak.

Karim Sameh
Karim Sameh
Founder & CEO
Omar Abdul-Gawad
Omar Abdul-Gawad
Head of Engineering
DTC skincare · $12M GMV
+0%net revenue recovered in 90 days

Subscription churn was masking a replenishment-timing problem. We rescored every cohort daily and rewrote the D60–D120 sequence in Klaviyo.

Apparel & accessories · $28M GMV
0.0×save rate on cancel intercept

Routed Recharge cancel reasons into Gorgias macros and Loop exchange offers — pulled refund volume down 22% in the first quarter.

Unified Customer Record

One timeline per customer.

Stitch Shopify orders, Klaviyo engagement, Recharge subscription state, Gorgias tickets, Loop returns and Attentive SMS into a single, queryable record — no warehouse project required.

  • Identity resolution across email, phone, device and order history
  • Backfill 24 months of event history on day one
  • Cohort builder over any combination of signals
Customer · Sasha L.
LTV $642 · Churn risk 18% · Replenish in 9d
AT RISK
  1. nowShopifyOrder #4821 — 2× refill, $128
  2. −2hGorgiasTicket resolved: shipping delay
  3. −1dKlaviyoOpened: 'Your refill is due'
  4. −3dRechargeSubscription paused
  5. −7dLoopExchange completed (size up)
  6. −12dAttentiveSMS clicked: bundle promo
Daily Scoring Engine

Rescored every morning.

Models trained on your data, not someone else's benchmarks. Churn, predicted LTV and replenishment timing write back to Klaviyo profiles, Recharge metadata and Gorgias cards — so the whole stack inherits the intelligence.

  • Per-customer churn risk, replenishment date and predicted LTV
  • Exchange propensity and refund-deflection scoring
  • Pushed into Klaviyo, Recharge, Gorgias and Attentive automatically
Daily scorecard · run 06:00 UTC
18,402 customers rescored this morning
Churn risk (30d)18
Replenishment intent74
Predicted LTV decile82
Exchange propensity56
Klaviyo
Recharge
Gorgias
Workflow Orchestration

The right flow. The right moment.

D60 → D120 win-back, cancel intercept, refund-to-exchange, replenishment timing. Run them in the ESP you already pay for — we just decide who, when, and why.

  • Cancel intercept routed through Recharge + Gorgias macros
  • Refund deflection via Loop exchange offers
  • Replenishment SMS via Attentive on the customer's actual curve
Workflow · D60 → D120 recovery
Win-back orchestration
1
Trigger
Customer enters D60 + churn ≥ 0.4
2
Score
Replenishment intent · exchange propensity
3
Branch
If intent ≥ 0.6 → refill SMS via Attentive
4
Save
Else → CX outreach + Loop exchange offer
Under the hood

The stack our engine runs on.

The platform behind every daily score — engineered and run in-house, not glued together with no-code.

  • Ingestion
  • Warehouse
  • Transformation
  • Operational store
  • Scoring models
  • AI reasoning
  • Reverse-ETL
  • Orchestration
  • Automation
  • Services & API
  • Cloud infrastructure
  • Edge & delivery
Integrations

The stack you already run, unified.

We read from every system of record, collapse it into one customer timeline, score it daily, and write workflows back into the tools your team already uses. No rip-and-replace.

Sources

read

Systems of record

Store & orders

Subscriptions

Support

Returns

Email & SMS

Reviews & loyalty

Attribution

Shipping

Scale & Mercer

One customer record, rescored daily

Every order, subscription, ticket, return and tap collapses into a single timeline — and we re-score it every morning.

Churn risk

who's about to lapse

Replenishment timing

the day they'll reorder

Predicted LTV

who to spend to keep

Exchange-first returns

margin saved on refunds

Destinations

write

Workflows fire back

Two-way sync · read + written

Write back to

Klaviyo, Recharge, Gorgias, Loop and Attentive are read and written — a true two-way sync, not a logo wall.

Pillars

Four pillars. One outcome: stop the bleed.

01
Signal

Unified customer record across 25–40 tools — one event timeline, one identity graph.

02
Flows

Workflows fire back into Klaviyo, Recharge, Gorgias, Loop, Attentive at the right moment.

03
Save

Cancel intercept, refund → exchange, replenishment timing — measured per cohort.

04
Merchant Success

A retention pod on call. Quarterly leak audits, monthly playbook reviews.

Operators

What retention leaders say.

We had Klaviyo, Recharge, Gorgias, Loop — all best-in-class, none talking. Scale & Mercer made them act like one product. Net churn flipped negative inside two quarters.

VP Retention · $18M DTC supplements

The daily scoring is the unlock. We stopped sending replenishment emails at the wrong moment and our refill rate jumped 26%.

Head of Lifecycle · $9M apparel brand

Felt like we hired a data team without hiring a data team. The leak audit alone paid for the engagement.

Founder · $32M beauty brand
FAQ

Questions, answered straight.

What is Scale & Mercer?

Scale & Mercer is the Revenue OS for $3M–$50M Shopify brands. It unifies customer signal across the 25–40 tools you already run, scores every customer daily, and fires the right retention workflow back into your stack — recovering 20–40% of revenue that's quietly leaking.

How does Scale & Mercer recover 20–40% of leaking revenue?

It builds one unified customer record from Shopify, Klaviyo, Recharge, Gorgias, Loop and Attentive, then rescores churn risk, predicted LTV and replenishment timing every morning. Those scores trigger cancel-intercept, win-back and replenishment flows at the right moment — closing the leak that best-in-class point tools miss.

Which tools does Scale & Mercer integrate with?

Scale & Mercer reads from and writes back into the Shopify stack you already own — Shopify, Klaviyo, Recharge, Gorgias, Loop, Attentive and Postscript among 25–40 sources. There's no rip-and-replace: workflows fire inside the ESP and tools your team already uses.

Who is Scale & Mercer for?

Scale & Mercer is built for mid-market Shopify brands doing roughly $3M–$50M in GMV — past the point where Klaviyo alone is enough, but before an internal data team makes sense. That's the band where lifecycle math gets hardest and the revenue leak is biggest.

Do I have to replace my current stack?

No. Scale & Mercer sits on top of the tools you already run and writes intelligence back into them — Klaviyo profiles, Recharge metadata, Gorgias cards. There's no warehouse project and no rip-and-replace; your stack inherits daily scoring without changing platforms.

What is a revenue leak audit?

A revenue leak audit is a focused 90-minute session where we map where your customer signal is fragmenting across tools, quantify the leak in dollars, and show you the three workflows that recover the most revenue fastest. It's the recommended first step with Scale & Mercer.

How is this different from Klaviyo alone or hiring a data team?

Klaviyo sees email, Recharge sees subscriptions, Gorgias sees tickets — none see the customer whole. Scale & Mercer unifies all of it into one daily-scored record, giving you a data team's intelligence without the hire, and far more than any single point tool can.

How quickly do brands see results?

Scale & Mercer systematically closes the D60→D120 win-back window, so recovery compounds over the first quarter. Brands have recovered +34% net revenue in 90 days and lifted cancel-intercept save rates to roughly 3×, starting from the leak audit.

Stop the bleed.
Start with a revenue leak audit.

90 minutes. We map where signal is fragmenting, quantify the leak in dollars, and show you the three flows that recover the most revenue fastest.

Pick a time on the next step. No spam — just the audit.

Prefer email? info@scalemercer.com