Owned, not rented
On day 1 of handover, account ownership transfers to your team. Runbook delivered. Dashboards live. Stop paying us tomorrow and the system still runs.
About
A team of operators. A discipline of many.
Scale & Mercer is a Toronto-based revenue infrastructure team for Shopify and Shopify Plus brands at $3M–$50M GMV. Founder-led, senior-built. Install once. Owned for life. Four partners per quarter, no exceptions.
A different shape of work.
Most agencies operate the work for you, monthly, while you keep paying. Most consultants advise but don't ship. Scale & Mercer was built around the opposite premise. Install the operating layer. Hand it off. Walk away. The system stays yours, the team stays yours, the data stays yours. Stop paying us tomorrow and the system still runs. That is the difference between hiring an agency and installing infrastructure.
Built by operators, for operators.
Karim Sameh leads every engagement personally. A small senior team builds beside him — no junior account managers, no offshored ops, no handoff chains. The founder writes the audit and runs the post-launch review. The team architects, builds, and ships the runbook. One operator-led practice, one direct line back to Karim.
Scale & Mercer is built on a thesis: that the difference between brands that compound and brands that plateau lives in the operating layer — the lifecycle flows, the subscription save logic, the post-purchase architecture, the attribution wiring, the CRM hygiene. It's not the content, it's not the creative, it's not the ad spend. It's the system that recovers the revenue every other layer leaks.
We install that system. Then we leave.
Five surfaces. One operating layer.
Every Install funnels through the audit. The audit measures all five revenue surfaces 0–100. The Installs that follow rebuild the layers that scored worst. The framework is the same for every partner. The order of operations is what changes.
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01
Capture
Storefront signal capture. Pop-up, list growth, behavioral entry triggers. Half of captured emails never see a flow on most accounts we audit.
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02
Convert
Cart abandon, browse abandon, checkout abandon. Checkout abandon recovers more revenue than cart abandon at scale and is missing entirely on most accounts.
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03
Retain
Welcome series, post-purchase, replenishment, subscription save. Sixty percent of recoverable revenue lives here — and it's the layer most agencies half-build before the engagement runs out.
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04
Reactivate
Win-back sequences. The reactivate window opens at sixty days and closes at one-twenty — not the ninety-day single-email standard most accounts ship.
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05
Compound
Reviews, UGC, referrals. One-time customers become a referral engine here — and at the $3M–$15M GMV band the compound layer is almost universally unbuilt.
Four. No exceptions.
4/Q
We take on four partners per quarter. Not four monthly retainers, not four projects on the side — four full Partnership engagements where Karim leads and the team ships the work directly. The cap is our most expensive policy and our most important one. Most quarters more brands ask than we accept. The audit's first job is to tell us — and you — whether you should be one of the four.
Four lines we don't cross.
The team operates by a small set of explicit principles. Each one closes a loophole that the agency model leaves open.
Stack-agnostic
No commission incentives. No volume kickbacks. The recommendations are sized to your business, not to a vendor's quota. If a tool you're paying for is doing the job, we don't replace it.
Founder-led, senior-built
Every engagement is led by the founder personally and built by a small senior team. No junior account managers, no offshored ops, no handoff chains. Operators, end to end.
Honest audits
About one in four audits ends with a recommendation not to build. The math doesn't justify it. We say so, you keep the audit, no follow-up. The discipline is more valuable than the engagement.
Toronto-based. Working anywhere serious.
The team operates out of King Street West, Toronto. Most engagements run remote — the partners are usually anywhere from Vancouver to London.
Office
King Street West, Toronto, ON, Canada
Reach
Canada · United States · United Kingdom · Australia
Phone
+1 (437) 234-2839
Start with the Audit.
$497, 48 hours, written. The first conversation is also a fit conversation.